工作地点：

上海市

工作职责：

1. Owner of PH digital platform(APP & wechat mini program & Corporate wechat) to drive business impact as well as customer experience enhancement, with sound strategy and clear building blocks
1) Improve PH private domain sales (index and %)
a) Polish and enhance PH APP’s and wechat mini program unique value proposition (by platform and user types)
b) Improve PH digital platform functions & UIUE with cooperation with product and technical team
c) By user type operation to drive DAU and increase conversion
2) Improve PH APP sales (index and %)
a) Enhance APP functions
b) Uplift APP downloads
3) Frog leap private domain user experience to build best in class & best in cost private domain experience
4) Daily private domain and WeChat ecosystem operation
2. Define targeted CRM strategy to drive more active members and more APRU
1) To enhance prime card and gift card to drive user loyalty
2) To expand VIP program
3) To expand other important segments incl. family and youth
3. Project management on relationships with creative and technical agency partners (contract management, project management, budget responsibility)

任职资格：

EXPERIENCE (and other qualifications):

1. Previous experience of managing large scale digital platform (APP, wechat mini-program, and corporate wechat.) from technical scoping to creative development and roll out is essential for this role. 必须拥有领导私域运营（APP、小程序及企微运营经验）
2. ~8 years digital marketing experience
3. A strong mindset of innovation and a thought leader
4. Excellent attention to detail, ensuring deliverables are always to a world class standard.
5. Strong data analysis skill with very strong project management skills
6. Interpersonal skills – an outgoing and sociable person who is a team player.
7. Tenacity / Resilience – committed to the job, positive and motivated and able to work under pressure and to deadlines. Good at “getting things done”.